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THE ART OF FLIGHT 3D: TRAVIS RICE INTERVIEW via Red Bull
‘The Art of FLIGHT 3D,’ the remarkable snowboarding movie conceived by pro rider Travis Rice, will have its world premiere Friday at the San Sebastian Film Festival in Spain.
Rice, who was last seen on board the Team Oracle USA America’s Cup boat, recently spoke about the 3D version of ‘The Art of FLIGHT’ and what it took to accomplish the feat of making the most epic snowboarding film in history even better.
What can audiences expect, especially those who have already seen it the first time around?
Seeing the film in 3D is like the difference from watching it on your iPhone to experiencing it on home theater Blu-ray. I was blown away by how great it looks. It truly is a more evolved and, dare I say, different film in 3D.
In addition to starring in the movie you also serve as executive producer, did you have any input into the 3D transfer?
Yeah, we worked with Venture 3D on making sure all the perspectives were properly represented in the 3D conversion. (Director) Curt Morgan and Red Bull Media House really spent some time on getting this thing to come to fruition.
Was it always the plan to release movie in 3D?
It was a plan that kind of evolved along with the production of the film. We weren’t sure it was going to happen, but Curt prepared a lot of the shots and scenes to work better in a 3D format.
How will the 3D bring us even further into the action?
It takes you in. It really highlights the level of cinematography and depth of feel that Curt Morgan and Brain Farm were able to achieve while shooting the film. It really just enhances the experience, plain and simple.
ACTION SPORT STARS ATTEND ART OF FLIGHT 3D PREMIERE IN ANTICIPATION OF EXCLUSIVE NATIONWIDE SCREENINGS, DECEMBER 7TH
By John Poulin
Santa Monica, Calif. – On a fittingly stormy night in Los Angeles, over 500 eager winter sports fans were transported to some of the world’s best snowboarding destinations via the Art of Flight 3D experience, which premiered in Santa Monica on Thursday, November 29th. The exclusive event was attended by one of the film’s star snowboarders John Jackson and filmmaker Curt Morgan and even included appearances by stars Gerard Butler and True Blood’s Ryan Kwanten. Additionally, an array of action sports stars including pro skater Brandon Biebel and BMXers Anthony Napolitan, Drew Bezanson, Mike “Hucker” Clark and Brandon Dosch packed two AMC theatres along with hundreds of fans eager to see the evolution of snowboard filmmaking.
While the first chance to see the film on the big screen was only for a lucky few, this Friday fans across the country will get a chance to experience theThe Art of FLIGHT 3D during a one night exclusive screening in select AMC theaters. Go to www.artofflightmovie.com for a list of theatres in markets including New York, Boston, Seattle, San Francisco, Spokane, Denver, Salt Lake City, Charlotte and Minneapolis.
“Typically I don’t even like 3D films, but when I saw The Art of FLIGHT in 3D, it changed my whole opinion. It really makes the film come alive,” said filmmaker Curt Morgan after reviewing the final cut.
Finish the article at TWSnow here
Friday March 9th 2012 – Robin Elledge
Although it’s not a helicopter operator, the boutique film production company known as Brain Farm has become synonymous with spectacular helicopter cinematography.
Brain Farm’s latest production was a 30 and 60 sec spot that started airing this past Sunday. The Travis Rice World of Red Bull spot debuted on MTV’s Video Music Awards and will continue to run for the next few months.
Brain Farm worked on the latest World of Red Bull commercial spot earlier this year thats now airing in the US and globally. Red Bull commissioned Curt Morgan to direct and Brain Farm to produce a 3D commercial spot to air in 3D theaters and on TV this spring. The subject; the talented Ashley Fiolek, a young motocross phenom who rallies through the Zaca Station MotoX track, then signs to the camera Welcome to my world, the world of Red Bull. Ashley is completely lacking her hearing but is one of the best female moto riders in the world.
We shot the spot with Paradise FX 3D rigs using RED One cameras. The POV was shot using IndieCam’s POV system. Brain Farm took it a step further and contracted Mark Chapman and crew from CableCam to run the RED stereo rig on a 2000 foot cable across the track to get the intimate follow shots through jump and berm features. For the chase shots we used the Ultimate Arm on the Mercedes camera chase car. All the aerials were shot with Brain Farm’s Cineflex V14 system. Brain Farm did all post production on the spot and worked with E3D Creative for all the 3D conversions and conform. The spot is now airing in 2D on ESPN, TBS, TNT, MTV and other networks. It will begin airing in 3D cinema this May in front of Pirates of the Caribbean 4, Thor, and The Priest.
By Aaron Orlando – Revelstoke Times Review
In Revelstoke, a winter’s day doesn’t go by without at least some filming for some kind of ski or snowboard production. Maybe it’s helmet cam shots of your glade line, some pocket HD of jumps off a booter or even something with a director and a budget.
But when they are dropping tens of thousands to fly specialists in from California to wrap your helicopter with Red Bull graphics, you know it’s in a different league.
Scott Newsome of Revelstoke’s Eagle Pass Heli-Skiing invited the Times Review up to Selkirk Mountain Helicopters’ facility on Mar. 16. We witnessed the unveiling of an A-Star helicopter newly-decorated with a full Red Bull logo package, and a helicopter safety briefing for the upcoming snowboard production The Art of Flight.
The Art of Flight follows snowboarders Travis Rice, John Jackson, Mark Landvik, Scotty Lago, Jake Blauvelt, Nicolas Muller, Gigi Ruf, DCP and Pat Moore as they travel the globe and push the limits of the sport.
Travis Rice was on hand for the safety briefing. He’s been in town for about 10 days and has done some filming in the snowcat terrain at Revelstoke Mountain Resort and some sled-accessed riding. It’s his first time to Revelstoke. “It’s everything I’ve always heard it would be,” Rice told the Times Review. “A little more actually. I always heard good things ever since the resort opened.”
For those who follow snowboarding, Rice needs no introduction. Rice is firmly amongst the biggest names in the sport. He’s been Transworld Snowboarding rider of the year, won many big air and halfpipe competitions over the past decade, amongst many other awards, wins and video parts.
“I’ve heard from a lot of people how insane it is,” Rice said of the snow and terrain around Revelstoke. “It was great getting up here finally to see for myself.”
The above-average snow season looks like it will keep the production in Revelstoke longer than planned. “We were going to be going to [Alaska], but you guys are having the best season since the late ’70s and AK is having one of the worst seasons of all time, so we’re thinking of maybe just hanging out and finishing off … the project,” Rice said.
So, is it all work and no play? “I like to think that our business is spiked with pleasure,” Rice said, saying the riders and crew will be out and about town in the next few weeks.
The Art of Flight is being produced by Brain Farm Digital Cinema. Company president Curt Morgan, who was behind the 2008 snowboard epic That’s It, That’s All was also on hand at the heli-pad.
“It’s the story of Travis Rice and friends basically going out in search of the best terrain in the world, and this is going to be one of the spots in the movie,” said Morgan.
Morgan and Brain Farm are also producing an eight-part TV series that focuses on the production of The Art of Flight. It’ll follow the crew through locations including Patagonia, Jackson Hole, Alaska and here in Revelstoke. One of the one-hour episodes will feature their stay here.
Morgan said he worked with Scott Newsome on a production near Nelson, B.C., and he convinced Morgan to bring the production up here.
In addition to filming with Eagle Pass Heli-Skiing, they were also filming up at Revelstoke Mountain Resort. Morgan said they’ve had a great few days at RMR. “Everyone up at RMR have been awesome, super helpful.” They did some pioneering use of a specialized stabilized camera mounted atop a cat, he said.
Brain Farm is known for their pioneering digital filming techniques and innovating new camera mounting techniques for action sports genres. “It’s just the next level of cinematography and just an epic adventure story of travelling the world and dealing with all of the variables that come into play while trying to make a film about snowboarding,” Morgan said of the production and the TV series.
He says Red Bull is one of the sponsors of the TV episodes, and he’s currently shopping the series, saying he’s got interest from “really, really large” networks bidding on it.
He said Revelstoke has been a great host so far. “The people are so welcoming to us, and so friendly,” he said. “On top of that, of course you’re sitting on some of the best terrain in the world and some of the best snow.”
Morgan adds: “It’s shaping up to be a real good film shoot for us – if we ever see the sun.”
For Eagle Pass Heli-Skiing’s Scott Newsome, the production is a big boost for the company.
“For us, it’s a real big deal,” Newsome told the Times Review. “For Eagle Pass, it’s awesome. It’s amazing.”
Ownership of the Eagle Pass changed in December of 2010. It is now operated by Scott Newsome, Matt Pinto, Michael Wood and Andy Freeland. Freeland was with the company since before the ownership change.
Newsome notes the talent in the film and the production company behind it. “Nothing really compares to this film,” Newsome said. “It’s a real production.”
“It’s really stunning that we can showcase our terrain here and the town of Revelstoke,” he said. “It’s a real big thing for the community, as well as us at Eagle Pass.”
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