David Yurman “Shelby Mustang”

Brain Farm was contracted by David Yurman to produce and properly celebrate the life and work of Carol Shelby. Ford Shelby cars teamed up with Classic American jewelry designer David Yurman and designed a Shelby inspired time piece.  The best way to showcase this sleek design?  The digital running footage production brain trust here thought we should get it into a really fast car and tail it with an even faster helicopter in this T V Commercial.

We had our pick of any Shelby we wanted at the Ford factory outside of Las Vegas Nevada.  One car in particular struck our eye.  A custom, one of a kind 300- horse powered matt grey Ford Shelby would do the trick for the running footage in this T V commercial.   The engine was so loud and throaty it could be heard from miles and miles away.   Before taking it to location, we whipped it around the Las Vegas motor speedway for a few joy ride laps.

We grabbed the keys and a TV commercial stunt driver and headed to the Valley of Fire to test the car out on the most windy, insane looking roads to film the awe inspiring running footage.   The final product in this TV commercial would look like we took the car to the moon.

For this shoot we thought we would utilize the Cineflex camera system rigged with Phantom camera’s to get the most up close and ACTION PACKED running footage imaginable.

We closed the roads to all traffic and let our stunt driver lose.   Reaching speeds of around 100 miles and hour, we tailed the car with the Pursuit Camera Car system and a helicopter equipped with the Cineflex to film the running footage in the TV commercial.  Our extensive automotive experience and passion for fast cars really made this a fun and exciting project to work on.

As a leading digital production force we welcome filming in the most remote locations in our world.  The extremely red hot desert climate and lack of cell phone reception actually made us more comfortable.

Don’t miss the Behind the Scenes video here!

 

 

Credits

  • Client : David Yurman
  • Production Company : Brain Farm
  • Director / DP : Chris Patterson

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