Do More: Degree Deodorant “JT Holmes”

Rexona, also known as Degree in the US, came to Brain Farm to shoot one of the most challenging sports to film in yet another remote location, in an even more challenging fashion as part of their series of action sports commercials.   The concept for this was to capture the two best professional BASE jumpers in the world J.T. Holmes and Espen Fadness for multiple angels, and then playing them all simultaneously so that the viewer literally sees the jump from every angle possible.  Commercial production company action sports commercial veterans Espen Fadnes and J.T. Holmes were those two in these base jumping Commercials.

First we needed a unique one of a kind high mountain base jumping location.  We searched high and low, in our extensive catalog of past locations and even vacation and travel destinations.  We consulted with action sports athletes who are well versed in action sports adverting and the making of TV Base Jumping Commercials. This shoot was different than anything we had ever shot before however so we needed to go somewhere very far away from home in order to meet all the geographical needs of this location.   Low winds, a clear and identifiable helicopter landing zone or LZ, and multiple “perches” on the mountain along the route of the jump for camera and action sports safety crews to be stationed inevitably landed us at a Top Secret Location.

Careful TV Commercial action sports coordination was required us and our longtime BASE jumping partner J T Holmes and the producers at here at our commercial production company to execute this base jump.  Because of the physicality of this sport, the BASE jumpers who are trained in action sports TV commercials would only be able to do two jumps from the top of the mountain, three BASE jumps if we were really lucky. We filmed everything we set out to accomplish and more shooting on literally every camera system out there.  Phantom, Arri Alexa, Red EPIC, GoPro, Cineflex, Shotover, and Canon 5D,’s were all utilized during this shoot.  The end result was beyond EPIC and one of the best BASE jumping commercials ever.

Credits

  • Agency : R/GA
  • Client : Rexona / Degree
  • Production Company : Brain Farm
  • Director / DP : Chris Patterson

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